Today's multi media exercise: Justin Bieber's appearance at Strathallan College.

I was there for work, seeing as the school is in my suburban paper round, and while pen and paper would have sufficed for that, I decided to wake my iphone up from its slumber and try a few of my apps.

Unfortunately the school doesn't have great coverage so trying to send a tweet and a twitpic was a slow process... but, interestingly when I did get the tweet out (and keeping in mind only media were there) I didn't get any tweets back...

I also put the pic up on FB and again... not much.

Then the we the media had to move and I got so tangled in my iphone, camera, camera bag, note pad and handbag I fudged all the good shots - of fans in white singlets with his name across their chest, girls screaming, kids running, pushing... all sorts.

So not sure... some of the online reporters did listen, type and file so I guess they'd argue new media platform won today.

But I did file somethings... (flick through Stuff's gallery).

I have to share this with you.

Best lunchtime reading EVER. I only wish I'd thought of it first.

Second thing I want to share today is this...

Nick Getley, who it must be said has been photographed from an unfortunate angle, says creating Facebook community 'like' pages is about fun, not money.

But do they lead to anything? Should soapboxproject have one so I can 'like' it? Will you?

Hopefully being profiled in the SMH means Master Getley is shoulder tapped by an ad agency looking for a fresh mind with slightly geeky ideas who can tap into what's about to be 'so hot right now'.

Curious how important the humble t-shirt is too - something these guys know about.

This is how I'd like to leap out of bed in the morning:

It's not of course. I look more like this:

Why is that?

It could have something to do with sitting up till the am's reading the new Vanity Fair about Tiger's toys.

This always happens when the black-clad magazine arrives in my letterbox.

Last time it was Ms Nancy Jo Sales and the little blighters in Louboutins.

But for Ms Sales next day blinky-lids are 100% worth it.

This is an exercise in curiosity.

One link on one billboard in one small box amongst many.

One idea by one writer trying to prove one idea amongst many.

The idea? That social media platforms can be more than cheap clothes, quick chats and LIKE buttons.

Paris, 2007.